The founding idea
Why we built a brigade instead of another trade business
Most home-service failures aren't skill failures. They're organisation failures. The thinking behind running six trades as one outfit.
The Trade Brigade directors · 7 min read
Placeholder story — the layout is done. The words are not. Swap these out before launch.
The problem wasn't the tradespeople
Placeholder narrative. This is where the founder story goes — what you saw in the industry, the specific moment that prompted the change, and what you decided to do differently.
Advertorials work on specificity. Name the year, the job, the mistake. Generic origin stories read as marketing; specific ones read as true.
What we changed
Placeholder. Describe what you changed, in customer terms. How fast you answer. Who prices the job. What happens when something goes wrong. Keep it about what the customer gets, not how the business is wired together.
What it means for the person on the other end
Placeholder. Translate the operational decisions into customer outcomes. This is the section that converts.